Advances in Tourism Image and Branding
نویسندگان
چکیده
Tourism destination image is recognized as a relevant factor that influences both the decision making around selecting [...]
منابع مشابه
Re - branding alternative tourism in the Caribbean : The case for ‘ slow tourism ’
Slow tourism represents a progressive genre of alternative tourism for offerings, which are in need of re-branding, through the decentralized medium of remote locales in the Caribbean beyond mass-tourism complexes. We propose this new form of slow tourism as a viable promotional identity for alternative tourist information technologies. A further contribution to this new construct ’ s identity ...
متن کاملIdentification the Main Challenges of Medical Tourism Branding in Ardabil Using the Grounded Theory Approach
Background & objectives: Today tourism is considered as the largest service industry in the world. Because of the regional situation, professional staff and quality medical centers, health tourism is one of the areas where our country has a high competitive advantage. In spite of these advantages, attracting customers is a challenge in becoming a medical tourism brand. In this regard, this pape...
متن کاملBranding athletes: Exploration and conceptualization of athlete brand image
In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable lifestyle. These dimensions are defined by an athlete’s on-field characteristics, attractive external a...
متن کاملProjected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain
AND
متن کاملExtended Abstract: Image Matching for Branding Phishing Kit Images
Phishing websites attempt to convince people to deliver their passwords, user IDs and other sensitive information by imitating legitimate websites such as banks, product vendors, or service providers. Using a phishing kit (compressed file) is a preferred way of creating phishing websites as it allows fast deployment of a phishing site. A kit may contain one or more images that are similar to th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15043688